So, What is Industrial Design?

It was decided.

I cannot believe that a few months ago I had never even heard of Industrial Design, yet the past hour had just convinced me to turn pretty much the rest of my life towards the subject. I packed away my Art portfolio and walked out of the building, finding it hard to control the growing smile on my face.  Knowing that my passions and talents could be combined to change the world was an inspiring and motivating realisation.

To this day, it amuses me how I try to sum up the subject concisely when asked what I actually study. The word ‘Industrial’ seems only to add confusion to what Industrial Design actually is. This video was recently produced to detail some of the areas covered by Industrial Design.