Boris Johnson wants London to be recognised as a world leader in improving the environment, both locally and globally. He is realising this vision through big, bold improvement programmes and an ongoing determination to encourage all Londoners to get involved and work together. In 2012, Boris launched a competition for students to develop innovative ideas to help reduce London’s CO2 emissions by 60% before 2025.
Students can give a fresh perspective on the situation and help develop a solution to help London reach its carbon goals by 2025. London is at the centre of innovation for green technologies and with such a large proportion of the country’s population living or working there daily, the impact of a carbon reduction in the country’s capital city would have a greater effect on carbon emissions than anywhere else in the country.
As an ambassador for the prize I have had the chance to hear about loads of exciting innovative designs and I’ve realised that if you have a good idea there are so many opportunities out there to gain interest and support from people who can help make it a reality. After all, entrepreneurship does require passion and confidence but without funding it is difficult to get any idea off the ground. I even met Deborah Meaden and Boris!